How to find your ideal client

How to find your ideal client

If youā€™re a freelancer, marketer, or business owner, youā€™ve probably heard of, or given some thought to, the concept of the ā€œideal client.ā€ The ideal client is who you keep in mind when youā€™re marketing your services. If youā€™re a values driven company, the ideal...

All about archetypes: The Lover(s)

All about archetypes: The Lover(s)

In this blog series, Iā€™m exploring the link between Jungian archetypes and the major arcana of the tarot deck. To read more about it, check out my introduction article, which provides context for my thoughts, a tiny bit of background on Jungian archetypes and tarot,...

Filmmaking books you can download right now

Filmmaking books you can download right now

Regardless of if youā€™re new here or if youā€™ve been following New 32 for a while, we want to help you get your indie movie made. We work hard to provide as many free resources as we can on our blog and our Instagram, but we also have a few paid resources that might be...

What is mise-en-scene?

What is mise-en-scene?

What is mise-en-scene? This French term translates roughly to ā€œplacing on stage.ā€ The term is difficult to define. Mise-en-scene can refer to the actorā€™s positioning and set design in film, television, and theater. It can also refer to scenes that are considered...

What is an establishing shot?

What is an establishing shot?

What is an establishing shot in film? Essentially, an establishing shot is a shot that sets something up for your viewers. It is a way to introduce people, places, and things that will be important to the upcoming scene. It gives context for the scene that is about to...

What is a gaffer in film?

What is a gaffer in film?

What is a gaffer in film? If youā€™ve ever been on or around film sets, thereā€™s no doubt youā€™ve heard the term gafferā€¦ but what exactly does it mean to be a gaffer? What is their role on film sets? What is a gaffer in film? Simply put, a gaffer is the head electrician...

All about archetypes: The Lover(s)

All about archetypes: The Innocent + The Fool

As a novelist and screenwriter, I spend a lot of time thinking about character. All my stories hinge on a character, a fictional someone I find relatable or compelling for one reason or another. Only once the character is clear in my head does the plot grow up around...

Themes in movies (and how to master theme in screenwriting)

Themes in movies (and how to master theme in screenwriting)

What are themes in movies, why do they matter, and how do you master them as a screenwriter? What are themes in movies? While the theme is often not stated explicitly, itā€™s arguably one of the most important aspects of a film. Oxford Languages defines a theme as ā€œan...

Beginner podcast equipment and tips

Beginner podcast equipment and tips

Are you interested in starting a podcast, but donā€™t know where to start or what equipment you need? Today, New 32ā€™s resident podcast queen, Charlie Monroe, has been kind enough to supply us with a list of beginner podcast equipment and tips. There are a lot of great...

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